Vancouver Coastal Health, Tobacco Reduction and the Your Call Campaign have partnered with the Vancouver Canadians Baseball Club to promote being healthy and tobacco-free! This tobacco prevention campaign is targeted at 15-19 year olds who are active and invites young people to make their own call on tobacco. So come on out to the ballgame!
WHAT? Vancouver Canadians vs. Salem-Keizer Volcanoes baseball game
WHEN? Monday, August 19, 2013 at 7:05pm
WHERE? Nat Bailey Stadium (4601 Ontario St, Vancouver, BC V5V 3H4)
WHY? Because fresh air, fun interactive activities and supporting our local Canadians baseball team is a fantastic way to spend a summer evening with family and friends.
Come join the fun and spread the word about staying healthy and tobacco-free!!
The event was a success!
THANK YOU to everyone who came by the Vancouver Coastal Health booth and showed such great enthusiasm and support for the Your Call Campaign! It was an exciting game and the atmosphere was alive with energy as the Canadians commanded an impressive win Check out some great shots from the incredible evening!
World No Tobacco Day: May 31, 2013
To be aware of what you’re watching because the tobacco industry is watching you!
“On World #NoTobacco Day, WHO is calling for countries to ban all forms of tobacco advertising, promotion, sponsorship”
“Renowned cigarette brand names are used for a multitude of non-tobacco products: clothing, travel, scooters, footwear”
“Charitable events, research, disaster relief, are sponsored (financially, otherwise) by tobacco companies”
“Sponsorship gives public false idea that tobacco companies are good, social, economic corporate citizens”
“Tobacco industry is constantly finding new tactics to target potential smokers, hence tobacco ads bans have to be complete”
The Good News
British Columbian youth are protected from numerous forms of tobacco industry advertising through bans on television, print, and billboard advertising and display bans in grocery stores, gas stations, convenience stores, and pharmacies.
That means you’ll never see ads like these vintage tobacco ads around – they’re history!
The Bad News
Youth are still exposed to excessive tobacco impressions through film, music and music videos, video games, and the Internet.
Check out what Kaskade has to say about tobacco use.
The Smoke Free Movies
The Smoke Free Movies campaign has reviewed these recent blockbusters, among others, and identified them as having tobacco impressions:
SKYFALL – “Overall this was a very well done film however the use of tobacco in this film left this reviewer with a bad taste in his mouth…The use of tobacco in this movie was unnecessary and all around unattractive.”
ARGO – “Perhaps in an effort to make a 70’s/80’s movie based on true events appear more believable; there was SO MUCH SMOKING in this film…Society has left this habit in the past so why can’t our filmmakers?”
GANGSTER SQUAD – “Unfortunately, there was smoking in almost every scene of the movie mainly by Ryan Gosling’s character. I expected there to be smoking because of the time period, however, having watched the movie I can see that it definitely was not needed.”
Ready to Be Aware?
The next time you go see a movie, take a look at the website www.smokefreemovies.ucsf.edu first to find out if it is smoke-free or if it promotes tobacco use.
Who Supports Your-call.ca?
Ashleigh McIvor, 2010 Olympic Gold Medalist in Ski Cross, from Whistler, BC is one of this campaign’s Athlete Ambassadors. She is helping spread the word about the negative effects of second-hand smoke, specifically on our mountains. If you head to Mount Seymour in North Vancouver, you can see her featured on the chairlift ad and you can view the ad right here on this site.
January 30th – We had a very successful launch for the Your Call Campaign up at Mount Seymour on Saturday, January 26th!
It was a cold and snowy day up on the mountain, but everyone was in good spirits. Ashleigh McIvor, 2010 Olympic Winter Games Gold Medalist in Ski Cross is supporting this campaign and on this day she mingled with people, help spread the word on healthy living and smoke-free mountains, skied some runs with skiers and snowboarders and invited everyone to take photos with her (and her medal!). There was a photo booth which proved to be good fun as everyone donned props and flashed their pearly whites and those who visited our tents went away with some sunglasses and entered a draw for excellent prizes! Winners of the Seymour lift passes, Oakley goggles and day lesson with Ashleigh McIvor in Whistler were thrilled to be a part of the event!
A number of media stations came up to cover the event and interviewed Ashleigh and Vancouver Coastal Health’s Medical Health Officer, Dr. Meena Dawar.
Thanks to everyone involved including Mount Seymour for hosting the event. We hope you continue spreading the message about healthy living and smoke-free mountains! Remember, we’re all here for the fresh air…
Check out the photos from the launch event…